For decades, the clutch bag has been a staple wardrobe item for those special occasion evenings when you need only carry your lipstick, money, and phone. Nowadays, clutch bags are not only for the evening and retailers and designers are veering away from the boring navy clutch bag and are heading towards eye-catching, novel clutches which is more exciting than your grandma's hand-me-down.
Internet inspired clutches are the norm, with references to memes and general internet trends making their way onto these tiny bags. Who says the clutch has to be square? Any shape goes with the new clutch trend and more casual clutches are being sold than ever. Sure the bulky handbag will always be a classic, but daytime clutches are really having a moment in the fashion limelight.
Many of these quirky clutches are clearly inspired by food - especially candy, so don't be surprised if you see carton ice-creams and rhinestone encrusted Chupa Chups bags doing the rounds on fashion bloggers' wrists.
If you're still a fan of the classic clutch shape - don't worry, the box clutch isn't dead, instead designers have revived an old classic into something new and innovative, like Karl Lagerfeld's 'Lego clutch' that hit the runway in one of his Chanel collections, grabbing the attention of the seriously stylish Rita Ora, who of course had to have one herself! (who knew green plastic was worth over $5000!)
So if you're looking to spice up your style and stand out from the crowd, buy a small bag to make a big impact on your next outfit!
Until next time
- The Traveling Oyster xxx