Take a quick scroll through Tumblr and you're likely to see some ethereal looking girl in a photo with a vintage filter and a pair of Levis 501's from the 80's or 90's. Levis jeans are unmistakable, with their signature pocket stitching, bran sewn patch on the back or your right hip and the little red Levis tag sticking out of the pocket on your butt. They're not only the most flattering jeans out there, they also have a major history behind them.
All the way back in 1873, the first pair of Levis blue jeans was born. Originally, blue jeans were seen as work wear pants, something field laborer and farmers wore for comfort and practicality, since the denim was so incredibly durable, even when exposed to outdoor conditions. The original pair of Levis was given the code "xx". 13 years after the first pair was designed and manufactured, the company unveiled it's first logo, which they printed onto a leather patch and sewed onto the back of every pair of Levis jeans. The logo depicts 2 horses pulling harnesses attached to them in opposite directions with a pair of Levis jeans in the middle. This was to indicate that Levis jeans were so strong and of sun amazing quality that even two horses could not rip them apart.
Over the next 16 years change was rapid in the company: The "xx" jeans were renamed to the now iconic "501" jeans, the company started manufacturing bicycle friendly pants, and the founder of the company, Levi Strauss passed away to have his 4 sons take over the business. Eventually the clothing manufacturer expanded to producing khaki pants, children overalls and pants and in 1918 the first Levis were designed for women! Although these were not the iconic jeans, they were a sort of tunic and trouser set which was less restrictive from other ladies' clothing of that era. The First Ladies jeans by Levis came in in 1934, which were similar to the men's counterpart but with a higher set and tapered waist to flatter a more feminine figure.
Over the years Levi's denim has produced clothing for the olympics, expanded to almost every country in the world, promoted fair labour, and has become an iconic fashion item. I am a huge fan of the brand for 2 reasons. Firstly, the aesthetic of every item made by the company is so great. The back pocket stitching, little red pocket tab and the leather patch on the back first so perfectly together. Secondly the jeans are so comfortable and the way they are cut fits me perfectly - I have 2 pairs of Levi's currently: 721's (high rise skinny jeans in a dark wash) and a vintage pair of 505's from the 1980's which I stumbled upon last week in a thrift store. My collection is small at the moment, but I will definitely be adding a pair of vintage shorts, a denim miniskirt and a denim jacket to my closet in due time because who doesn't love a good Canadian Tuxedo?
Until next time
-The Traveling Oyster xxx