Fashion is always recycled and, contrary to popular belief, is hardly ever original. You may think the flared, summery jeans of popular streetwear stylists are 'new', but they're straight from the bellbottom 1970's. But what about those super cute swing dresses that have been popping up and seem totally 'new' - those are stolen from the 60's. Vintage fashion shows up everywhere, but no era seems to be as popular to reinvent and recycle as the 1990's.
I think 90's fashion is really the starting point where people realized that self-expression through fashion is possible to do without going overboard - like the 80's. Not only that, but this is really an era where casual style was never boring, or under dressed and designers and consumers began to understand that fashion doesn't always have to be formal, avant-garde or frivolous. This was the era where teen fashion really started to stand out and take centre stage, and all the top trends from 20 years ago are still regularly showcased on runways around the world.
Slouchy 'mom' jeans, chunky black shoes and sneakers are staples to most wardrobes and these are all a little too familiar to the fashions around two decades ago. I guess while those of us little kids playing on our Tamagotchis thought the 'big kids' were so cool back then, we decided to steal their style and add our own flair. Accessories like chokers, and those gorgeous 2 piece co-ord sets you've drooled over on We Heart It ad Tumblr are all reminiscent of a 90's dream come true.
A more recent 90's trend I've been seeing lately is the pins and patches craze - this time for a greater purpose than just decoration. Iron on patches adorn bags, satchels, denim jackets and jean pockets, while pins serve towards a more meaningful message. Many campaigns that strive for feminism, racial equality and acceptance of sexuality are front and centre on shirt pockets, collars, and hats - you can look amazing while still bringing forth an important conversational topic that is relevant and interesting.
Whether you like it or not - grunge boots, pastel windbreakers and ripped jeans will always be cool. Nineties fashion has become somewhat of a classic - when in doubt, just throw on a denim jacket! Now awake your inner Nickelodeon child, because only 90's kids will remember...
-The Traveling Oyster