I am a total nerd when it comes to art and I drool over pictures from the runway on a daily basis. The thing is, so many people don't understand many catwalks collections. When people talk to me about my blog or my interest in fashion, the question always comes up "why do designers always make their clothes so weird on the runway, why don't they just make normal clothes"
The first answer to that is, designers over-emphasize certain prints, colours or silhouettes
to make it very clear what the trend will look like. If retro florals are an upcoming trend, the designer will blow up the prints everywhere and make it super colourful and in your face. It's to make it obvious to even those who don't follow fashion so that you don't have to read copious amounts of fashion magazines to search for trends. It's easily accessible for all consumers, and so will be more popular and create a bigger hype around a designer brand.
This brings me to my next answer: any media is good media. A designer is very likely to create a few 'ugly' pieces in their wardrobe. This often catches the press' attention and of course because of a garment's unusual nature the entire designer collection and brand will be aa trending topic on social media. A perfect example of this is the Yeezy brand, by Kanye West. His clothing has holes in, is not always figure flattering or is something many would consider under garments - but look at the hype created around the fashion line: the hole filled clothing sells for hundreds and even thousands of dollars because Kanye knows how to manipulate the media to his advantage.
The third and more important answer is simple, but many people don't consider this. ART. Designing clothing is a real art form, the amount of research, sewing work and creativity that goes into one season's collection is actually astounding. Designers start the next year's collection early the previous year. And why would someone who puts so much hard work into a concept want to bore themselves with sicking to what consumers are used to and what is 'normal'. If you compare it to an artist: why would a painter paint the exact same scene over and over again, when they could experiment, create, dream and then make their dreams a reality? Clothing designers do the same. They present their creations to the world in a way that suits them, and just hope others pick it up and like their innovation as well.
Hope this helps you make sense of things a bit more in the world of fashion. Until next time
-The Traveling Oyster